
At Roadshow, we think that our service is pretty cool. As a matter of fact, we are quite convinced that we provide the most engaging and effective advertising campaigns in the nation. But, don’t take our word for it… the proof is in the pudding (or below), as the case may be.
In the out-of-home advertising industry, scrolling billboard displays are the most effective form available, boosting product and name recognition 15 times greater than any other form of advertising.
– European Outdoor Advertising Association, Zurich, Switzerland
Studies conducted by the Transportation Advertising Council of America (TACA) show that mobile billboards have an impressive 97% recall rate, virtually unheard of with most advertising mediums.
– Outdoor Advertising Magazine, July 2002
Moving billboards are VIEWED by 95% of those that drive by, and READ by 85% of them - almost 2 times more attention than static billboards.
– Outdoor Advertising Association of America
96% of those surveyed indicate that it [mobile billboard advertising] is more effective than traditional outdoor advertising…98% believe that the advertising creates a positive advertising impression.
– Outdoor Advertising Magazine, July 2002
Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness.
– The Point of Purchase Institute, Washington D.C.
In a study conducted by 3M and the American Trucking Association, 91% said they noticed pictures and words displayed on truck side advertising and 35% said they looked closely at them.
- Outdoor Advertising Magazine, July 2002
Approximately 80% of all consumers are out of their homes during the majority of the day from 9am to 3pm.
- Simmons Fall Study, 2002