At Roadshow we’re not just about the dinero. We firmly believe in corporate responsibility. As such, Roadshow has a strong commitment to the environment and to our community.

The Environment:

Roadshow Advertising is 100% committed to minimizing our environmental footprint. ‘Environmental responsibility’ isn’t just an in vogue catchphrase thrown around here at Roadshow… it is ingrained in our corporate culture. Each and every aspect of our operations have been audited with the ultimate goal of reducing the environmental impact of the activities that we perform. We are further committed to continuously improving our environmental performance and strive to set the benchmark for other companies in our industry. Please keep reading to learn more about the steps that we have taken to ‘be green’.

Print Production and Recycling:

• Roadshow’s print production process has been fine-tuned with mother earth in mind.
  
• Our production partner utilizes only environmentally friendly, odour-free and by-product free print inks.
  
• Additionally, Roadshow has committed to not utilizing environmentally destructive adhesives and weatherproofing chemicals on any of our advertisements.
  
• Lastly, unlike many other advertising mediums, our print production is 100% reusable. At the conclusion of each campaign the client has the option of storing their advertisement for future campaign use, or alternatively, Roadshow will recycle the printed advertisement for them.
  
  
  

Courier Service:

• We are first and foremost an outdoor advertising company dedicated to delivering our client’s advertising message to the right people, in the right places, at the right time.
  
• Having said this, Roadshow has strategically partnered with one of the industry's leading providers of same-day transportation and distribution (courier) services.
  
• Consequently, we utilize our advertising vehicles for courier pick-ups and deliveries throughout the day along our pre-defined, expertly designed advertising routes.
  
• The result of this great partnership is a more responsible use of public infrastructure and fossil fuels.
  
  
  

Prudent Driving:

• Practicing prudent driving is a win-win situation for everyone involved.
  
• Roadshow’s goal is to share the road responsibly with our fellow motorists and commuters.
  
• Each and every one of our drivers is strictly mandated to practice safe, responsible and courteous driving. Our drivers are instructed to obey all traffic laws and to travel at, or slightly below, all posted speed limits.
  
• Following these aforementioned responsible driving practices benefits our clients through increased in-traffic advertising exposure, benefits Roadshow through decreased fuel costs, and lastly, benefits the environment through reducing fossil fuel use. Win-win!
  
  

Stopping to Smell the Roses:

• Roadshow utilizes expertly designed routes which have been optimized to ensure maximum frequency, maximum reach and maximum exposure of our client’s advertising message.
  
• We have pre-planned, strategic advertising ‘pit-stops’ along each of our routes. These advertising ‘pit-stops’ ensure continued unprecedented exposure due to their very high-profile locations along the advertising route.
  
• Once every 45 – 60 minutes, lasting in durations of 15 – 20 minutes, we park the vehicles and turn off the ignition to reduce idle time and greenhouse gas emissions.
  
• During these ‘pit-stops’ the billboards continue their attention-grabbing scrolling movement powered exclusively by on-board battery power. Our unique ability to operate the vehicle’s scrolling advertising system by battery power alone means that Roadshow is making as small of an environmental footprint as possible.
  
  

Our Community

We know where we came from. We’re Calgary-based, and we have a vested interest in the community. We work with and provide service, working hours, and our vehicles to support local charities.

Please check back soon. We are working to provide you with an update about our current community initiatives and endeavors.